Synergy: Heineken

• There was product placement of Heineken in the film
• Heineken has been involved with the last five Bond films but this is the first time that the actor playing the secret agent will be directly involved.
• James Bond has always drunk Vodka Martinis 'shaken, not stirred'  but for Skyfall, Bond swaps the vodka martinis for a Heineken beer.
• This Heineken deal covered 30%t of the movie’s production budget

NEVERTHELESS, many were annoyed by the Bond franchise ‘selling out . Skyfall has led to many dissatisfied ans expressing their frustration at the sight of James Bond electing to drink a Heineken beer rather than his signature vodka martini.
-Many argue there are specific products Ian Flemming (the author of the Bond books) included.




This is the Heineken commercial that sponsors Skyfall and used two of the main characters from the film.