Adele - Skyfall

• Its was released on 5 October 2012 as part of the "Global James Bond Day" (celebration of the 50th anniversary of the first James Bond film)
• Went to number one at the UK's iTunes online store less than ten hours after it was released
• After Skyfall was released in cinemas in North America, Adele's song saw a sales increase of 66%
• First Bond song to sell a million digital copies

Adele is also signed to Columbia records that is owned by Sony Music Entertainment that is owned by the parent company Sony. - shows how ownership allows conglomerates to make the most profit as they have different companies across the different stages of the film industry 

Synergy: Heineken

• There was product placement of Heineken in the film
• Heineken has been involved with the last five Bond films but this is the first time that the actor playing the secret agent will be directly involved.
• James Bond has always drunk Vodka Martinis 'shaken, not stirred'  but for Skyfall, Bond swaps the vodka martinis for a Heineken beer.
• This Heineken deal covered 30%t of the movie’s production budget

NEVERTHELESS, many were annoyed by the Bond franchise ‘selling out . Skyfall has led to many dissatisfied ans expressing their frustration at the sight of James Bond electing to drink a Heineken beer rather than his signature vodka martini.
-Many argue there are specific products Ian Flemming (the author of the Bond books) included.




This is the Heineken commercial that sponsors Skyfall and used two of the main characters from the film.

Synergy: Coke Zero

Skyfall has had partnership with coke zero since the 'Quantum of Solace' film.

The chance to win ticket through the train station became viral and broke company records in terms of online views

-7.1M views on YouTube, 98% likes on YouTube and 832.3k shares through social networking (801.9k via Facebook, 29.8k tweets and 500 via blog posts)

Queen's Opening Ceremony with Daniel Craig

Daniel Craig is shown escoting the Queen to the olympics opening ceremony, This type of publicity to show extent reminded the world of Daniel Craig's role as James Bond as it had been 4 years since the last James Bond movie


 

During US coverage of the London 2012 Olympics opening ceremony a 'skyfall' teaser trailer with new action set pieces was shown

Different ways Skyfall was marketed

Skyfall was advertised/marketed using above the line marketing


How was Skyfall marketed:

• Teaser trailers and trailers
• Bus Posters 
• Early Screenings
• Having well known actors
• Celebrity Interviews
• Video Games
• Product placement of Heineken,Sony etc
• Synergy with OPI and cocoa cola
• Sony names it new Xperia T the 'Bond Phone'
• The Queen's opening ceremony included Daniel Craig
• Film was released around the 50th anniversary of the James Bond series
• Adele's Skyfall song
• Websites

Official James Bond 007 Website

Skyfall Movie Site

• Film premiere was shown live on sky movies
• Competions
• Coca Cola viral youtube video

Distribution

Skyfall was distributed by MGM and Sony Pictures Entertainment.

• Distributed by conglomerate Sony (vertically integrated)

SONY
-Sony Pictures Entertainment [film production/distribution] (also owns Columbia Pictures)  
-Sony Music Entertainment [promotion] (owns record label that recorded Adele's Skyfall

-Sony Electronics [exhibition]

The different distributors for the different countries

Audience of Skyfall

What type of audience? GLOBAL AUDIENCE 

• Film was advertised and released everywhere
• The actors are well known
• The film is a sequel from previous James Bond films so the previous audience would return the watch this film

Suppose audience of Skyfall?

• Males (action genre) - Skyfall did a synergy w/ heineken beer and also produced men's perfume
• Those who have watched the previous Bond films