Different ways Skyfall was marketed

Skyfall was advertised/marketed using above the line marketing


How was Skyfall marketed:

• Teaser trailers and trailers
• Bus Posters 
• Early Screenings
• Having well known actors
• Celebrity Interviews
• Video Games
• Product placement of Heineken,Sony etc
• Synergy with OPI and cocoa cola
• Sony names it new Xperia T the 'Bond Phone'
• The Queen's opening ceremony included Daniel Craig
• Film was released around the 50th anniversary of the James Bond series
• Adele's Skyfall song
• Websites

Official James Bond 007 Website

Skyfall Movie Site

• Film premiere was shown live on sky movies
• Competions
• Coca Cola viral youtube video